What's the difference?
Online advertising is what you do when you want to bring awareness to a cause or business. Lead Generation is what you do when your business relies on customers coming through the door.
We can do both, but we prefer Lead Generation because it is most compatible with regular business goals and websites capabilities.
A great marketing strategy starts with your sales process, flows through your website process, and back into your lead management process.
Why spend money on advertising unless it's designed to get a tangible result for your business? If you spend $1 in advertising it needs to return a result on the back end. It's in our DNA to deliver on every marketing dollar spent.
The key to success - Funnels
We are firm believers that funnels are entirely under-utilised in business.
Funnels are a key component of business optimisation.
Once we have a clear picture of the areas of your business that could benefit from a defined business funnel we develop a strategy that can achieve the final outcome of the funnel. For example more enquiries, or more sales.
Example Enquiry Funnel
It's assumed that when potential customers come to your website they're ready to buy from you. That's not true. Customers go through a journey when they purchase products or services. They ask themselves many questions and to be able to capture and retain customers you need to inspire confidence that your product or service is right for them.
How do you do that? Transitional Conversions.
Transitional conversions are making an offer to a potential customer before they choose to buy. It could be as simple as "signup to our newsletter" or "download this free guide", it enables you to capture a small amount of information in order to keep in contact with that customer as they go through their sales journey.
Not all customers are ready to buy from you the moment they land on your website, and if you are spending money getting those visitors to your web page you want to get as much value as you can from them. Transitional Conversions are a factor when we strategise different lead generation methods with you.
Unify your advertising, brand messaging, website and all marketing collateral so they all tell the same story.